George P. Johnson Experience Marketing worked with Cisco to develop an installation called the “Living Wall” as part of the Social Lounge at Cisco Live 2025. This installation served as a unique and engaging photo opportunity for CL25 attendees, where attendees walked in front of an LED wall and watched their movements transform abstract visuals in real-time. This activation had four unique modes and served as both a beautiful ambient art piece and a unique interactive photo opportunity. The entire creative and technology development was completed in-house by GPJ.

The activation achieved significant engagement with almost eight hours of active use per day over the four-day event, proving high throughput and impact. In-house development and GPJ ownership of the camera tracking hardware maximized ROI and guaranteed future longevity and reusability. The real-time movement-to-visual transformation provided a highly shareable, unique photo op, driving significant external reach.

As the lead creative technologist for GPJ, I worked closely with the GPJ creative team to design the experience and its visual identity. I wrote all the software for this project in TouchDesigner. I traveled onsite to San Diego, CA to install the experience and maintained it during the entire run of show.