George P. Johnson Experience Marketing worked with Cisco to develop multiple activations within for Cisco GSXFY25, their internal sales kickoff. The digital activations were developed by Wondersauce, a sister agency of GPJ under Project Worldwide.

The GSX Landmark was an awe-inspiring manifestation of this year’s “Meet the Moment” visual identity designed to foster and celebrate the strength of the Cisco sales community. Located in the center of The Hub, the design of the structure and surrounding area encouraged attendees to gather and invited them to engage with the personalized digital recognition experience. The Landmark recognized their accomplishments from the past sales year along with their Quest and Hub Challenge progress and achievements.

• 58’w x 22’h structure

• 3 interaction stations

• 5,637 total badge scans

• 25% of users scanned more than once

• 1 unique interaction every 12 seconds

• Unquantifiable amount of photos and selfies taken

In addition to the Landmark structure, the Creative Tech team at GPJ was also responsible for the leaderboards in the Plazas. These leaderboard screens featured Quest and Hub Challenge stats to centralize and promote the experiences and highlight successes. These screens pulled in live competition data from the in-person hub challenges and the digital accomplishments within the Quest app.

As a creative technologist for GPJ for Cisco Live, I assisted with technical project management and onsite installation in Las Vegas for all digital activations. I also participated in early concept design for the Landmark lighting structure.