George P. Johnson Experience Marketing worked with Adobe to develop a digital activation for Adobe MAX 2025. After attendees customized their own Coca-Cola can earlier in the booth user journey, Adobe needed to end the experience with a unique, low-lift, high-impact photo op. GPJ created a time-delayed infinity mirror video effect for the photo booth. Attendees posed with their new custom can of Coke, changing their movements over time as their past movements echoed on the screen behind them. They then received a digital takeaway video via the photo booth kiosk. The creative design and software development was done entirely in-house by GPJ within a short turnaround of three weeks. The activation was used by 1100 attendees over the course of the three day event.

As the lead creative technologist for GPJ, I worked closely with the GPJ creative team and the Adobe client to build the experience. I managed the technical production, built the software in TouchDesigner, and provided all hardware, which was reused from previous GPJ events. I traveled onsite to Los Angeles, CA to install the experience and maintained it during the entire run of show.