George P. Johnson Experience Marketing worked with Adobe to develop a digital activation for Adobe MAX 2025. The challenge of the Sharpie activation was to successfully integrate the traditional, analog experience of sketching with Sharpie markers and the modern, digital experience of customizing that creation using Adobe Firefly into a single, cohesive, and engaging attendee journey. The Adobe x Sharpie activation utilizes 12 Analog Kiosks for sketch template coloring and marker testing, and 12 Digital Kiosks equipped with Mac desktops, scanners, and input devices for guest interaction. The attendee experience was managed with a welcome desk, queue management, and includes a photo opportunity and a swag station.

GPJ built the connective tissue that connected the scanner and uploaded the colored image to the Adobe Firefly web portal, which was developed in-house by Adobe. We also built the digital component of photo opportunity, which involved aggregating final videos from 12 computers to a single display and creating a searchable queue for attendees waiting in line for their photo op. We worked closely with the Adobe Firefly development team to ensure seamless connectivity between the disparate parts of the activation. There were 1300 total character submissions over course of the three-day event.

As the lead creative technologist for GPJ, I worked closely with the GPJ creative team and the Adobe client to build the experience. I managed the technical production and traveled onsite to Los Angeles, CA to install the experience and maintain it during the entire run of show.