George P. Johnson Experience Marketing worked with Salesforce to develop an installation for their Agentforce launch at Dreamforce 2024. This tunnel served as an attract and entrance for the Agentforce Zone, where attendees could learn more about the Agentforce product. The tunnel showcased a moving galaxy with Agentforce characters and sponsors traveling in hot air balloons. The large wall showed an Agentforce trailer to build excitement. Inside the tunnel there were three touchscreen kiosks where attendees could watch more in-depth videos on Agentforce while they waited for their appointment.

As the lead creative technologist for GPJ, I worked closely with the GPJ creative team and the Salesforce client to design the experience and create the user journey. I managed the technical development and production while overseeing design, animation, and asset handoff. This experience was developed over a short timeline of three weeks. I traveled onsite to San Francisco, CA to install the experience and maintained it during the entire run of show.