Salesforce: Dreamforce,
Wyndham CSE
2024
George P. Johnson Experience Marketing worked with Salesforce to develop an installation for their Data Cloud Zone Launch at Dreamforce 2024. This activation was a CSE for Wyndham to showcase how Wyndham uses Data Cloud to improve their business operations. The structure was comprised of two parallel kiosks, where each kiosk utilized both a touchscreen and a wall display. The CSE utilized extensive custom 2D and 3D animations and sound effects.
As the lead creative technologist for GPJ, I worked closely with the GPJ creative team and the Salesforce client to design the experience and create the user journey. I managed the technical development and production while overseeing design, animation, and asset handoff. This experience was developed over a short timeline of five weeks. I traveled onsite to San Francisco, CA to install the experience and maintained it during the entire run of show.